My job is to create experiences, define interactions, design products that bring joy and beauty into people's lives.
I design interfaces and simple, intuitive and consistent navigation paths, in order to guide the user in a natural and obstacle-free experience.
When I was a child, I was used to spend a lot of hours drawing, imagining worlds, designing things. My friends wanted to become Spice Girls, I dreamed of flying to USA to illustrate stories in Walt Disney Studios. Since I remember, I love everything is connected to art, design and architecture.
In 2010, I started my university career and I enrolled at the Faculty of Design at the Politecnico di Milano. I got excited about everything was visual, from graphics to set design, from product to staging. During these years, I designed an innovative cookware set, displayed at Expo 2015 and published in some national and international magazines.
I also began to approach neuroscience, focusing on the relationship between cognitive and emotional sphere. I was fascinated by the human brain mechanisms, the ways in which we learn and process information, the design of satisfying and significant experiences. The concept of Design and the concept of Experience started to coalesce.
I focused my Master’s Degree Thesis on these reflections, merging neuroscience, storytelling and gamification into a communication, graphics and staging project.
After graduation, I leaved for Australia, eager to go beyond the borders of Europe and get to know new ways of living and working. I lived in Perth for one year, loving the beauty of the Ocean and the culture of the inhabitants. After a couple of months I was there, I got in touch with a beautiful design firm: a lovely team and challenging projects. As graphic and web designer in Aztec Group, I dealt with all-round communication projects, working on brand identities, online and offline graphics, design and development of digital interfaces.
Once back to Italy, I continued working with Aztec for another year, despite the big distance.
I also started collaborating with other companies and consulting firms, in particular with two e-commerce companies based in Milan. I worked closely with analysts, UX designers, experts in Digital Marketing and Conversion Rate Optimization. A kingdom made up of fine balances, in which the revenue was the king.
I understand I want to specialize more and more in the design of digital interfaces and I win a scholarship for the master in UI Design, provided by Tag Innovation School in Rome. I got in touch with skilled professionals and stimulating colleagues, in a context of enrichment and growth. During this experience, I heard about Tangible. Many beautiful and exciting words to describe this reality. So beautiful and exciting to be fascinated and wanted to become part of it.